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Blog Post 7 - Your Customers Need Repetition, Not Reinvention

Blog Post 7 - Your Customers Need Repetition, Not Reinvention

Reinvention feels productive, but consistency builds trust. This blog explores why repeating your core message and offers leads to stronger sales than constantly changing direction. ...more

Baking Bosses Blog

February 23, 20264 min read

Blog Post 6 - Terms and Conditions Are Not Dramatic. They Are Protection.

Blog Post 6 - Terms and Conditions Are Not Dramatic. They Are Protection.

An honest look at why every home baker needs proper terms and conditions. From deposits to cancellations, this blog explains how written clarity protects your time, money and peace of mind. ...more

Baking Bosses Blog

February 16, 20265 min read

Blog Post 5 - Why Community Will Take You Further Than Any Strategy Ever Could

Blog Post 5 - Why Community Will Take You Further Than Any Strategy Ever Could

A reflection on why community matters more than strategy in a baking business. From a day in London with Bake Boss Club members to the power of support, connection, and being in the right room. ...more

Baking Bosses Blog

February 05, 20264 min read

Blog post 4 - You Do Not Need to Do Everything to Build a Baking Business That Works

Blog post 4 - You Do Not Need to Do Everything to Build a Baking Business That Works

A personal look at why trying to do everything in a home baking business can be unsustainable. This blog explores focus, boundaries, and building a business that fits your life. ...more

Baking Bosses Blog

January 29, 20265 min read

Blog Post 3 - The Perfect Moment Does Not Exist. And Waiting for It Is Holding You Back.

Blog Post 3 - The Perfect Moment Does Not Exist. And Waiting for It Is Holding You Back.

Waiting for the perfect moment can keep bakers stuck for years. This blog explores why confidence comes from action, not readiness, and why starting before you feel ready often leads to the biggest gr... ...more

Baking Bosses Blog

January 22, 20264 min read

Blog Post 2 - Thursday 15th January 2026

Blog Post 2 - Thursday 15th January 2026

Postal selling sparks strong opinions, but this blog looks beyond the debate. A thoughtful take on staying open, learning your options, and why mindset matters just as much as strategy in a baking bus... ...more

Baking Bosses Blog

January 15, 20264 min read

Meet the team

Jo Coulson

CEO & Co-Founder of Baking Bosses /

Owner of Posticles

Charlotte Dodds

CEO & Co-founder of Baking Bosses / Owner of Cakes Made By Oscar

Ruth Coxon

Owner of Blooming RuBee Stitches and maker of the Baking Bosses merchandise

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