The Bake Boss Club

The Bake Boss Club is a membership for bakers who want to build, grow or improve their business in a way that fits their life.

It is not about learning how to bake. You have already cracked that!

It is about learning how to run the business that goes with it.

Inside you will get the structure, support and tools you need to stop winging it and start building something that pays you properly, feels balanced and makes you proud.

All in a club that puts community over competition every single day.

Perfect for bakers who want to:

be more visible and attract your ideal client

build an email list with full tech support

become a baker of choice in your local area

build a personal brand and a strong online presence

start your business or grow your business to the next level

set boundaries and have a great work life balance

be a part of a supportive community

collaborate with other bakers

understand the legalities and be FSA compliant

When are are a member of the Bake Boss Club you get access to three core resources:

- Private Facebook Group

This is where we stream all of our training sessions live, before they are put into your online portal at a later date. In the group we provide daily prompts, 365 days a year, to help you in your business in some way - these are usually aligned with the theme of the month! The group has many resources for you to make use of in the files section and our monthly time tables are posted in there to keep you on track and up to date.

- Online Membership Portal

You will receive your own personal log in to an online portal. This means you can access our recorded sessions, PDF files, training booklets and more - at any time that suits you from any device! You can also download anything from the portal to watch when you aren't connected to the internet. When you join the Bake Boss Club, you are not starting from scratch. You get instant access to a growing library of practical trainings, tools and masterclasses designed to help you get visible, get confident and get paid for your baking. This portal grows every single week!

- Members only WhatsApp Group

This is the most supportive part of the whole of the Bake Boss Club membership. Whether you need help with your business or something difficult is happening in your life, there will be someone to support you through our members WhatsApp. It is not the type of place where you ask a question and wait hours or days for a reply. Day or night someone will be there for you. It's much more private than a large baking support group and within the WhatsApp community we have several different chat threads depending on what you want to chat about. You can dip in and out of the chats whenever suits you but we know you will make some of your most solid baking friends in this group.

Meet the Bake Boss Club founders

Charlotte Dodds

Charlotte is the owner of Cakes by Oscar, a home bakery based in Gateshead known for stunning celebration cakes, cookies and branded fondant biscuits. She started her business in 2020 while on maternity leave and quickly grew it into a thriving venture, even making a cake for boyband Busted. With a background in hospitality and HR, Charlotte now combines her love of baking with her passion for helping other bakers build businesses that work for their lives. She’s the down to earth voice behind countless online masterclasses and one half of the team behind Bake Boss Club.

Cakes by Oscar | Baking Bosses

Jo Coulson

Jo runs Posticles, her successful home-based business in Hartlepool specialising in fondant topped biscuits. She began by experimenting with all sorts of bakes before niching down and finding her sweet spot with biscuits that people can’t get enough of. Jo’s known for her warm, supportive approach and for building one of the UK’s most engaged baking communities on Facebook. As co-founder of Bake Boss Club, she’s on a mission to help bakers grow with confidence and stop feeling like they’re trying to figure it all out on their own.

Posticles | Baking Bosses

What others are saying

"I would highly recommend"

Charlotte and Jo shared their combined knowledge which was easy to understand and informative and jargon free

- Sara Peak

"It was perfectly paced"

I felt it was paced perfectly which gave me plenty of time to make notes and ask questions. Both presenters were very approachable and knowledgeable

- Julie Miller

"Extremely informative and helpful"

The knowledge I’ve gained is absolutely amazing and it’s been worth every single penny. Would fully recommend to anyone looking to develop their business further!

- Brodie Colton

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In the training portal already:

Business foundations & getting started

  • Welcome and onboarding videos

  • Home baker start-up checklist

  • The Bake Boss Toolkit with ready-to-use templates

  • Essential tech tools for onine baking businesses

Selling & making money

  • How to ask for sales with confidence

  • Treat Box Masterclass

  • Postal Selling Masterclass

  • Master of Markets training

  • Turning freebies and donations into paid orders

  • Bake Less, Earn More masterclass

Visibility, content & social media

  • What to post when you are stuck

  • Planning content without overwhelm

  • Creating content that converts

  • Facebook and Instagram training

  • Scheduling posts and setting up automated replies

  • How to get PR for your baking business

Planning, mindset & wellbeing

  • Goal setting and vision planning

  • Confidence and resilience sessions

  • Support to help you stay motivated and consistent

Canva, branding & visuals

  • Canva training for beginners and beyond

  • Creating stories, graphics and content with ease

  • How to take better photos of your bakes

Email lists & automation

  • Email lists made simple

  • Step-by-step email set-up training

  • Ongoing support through weekly sessions

  • Using email to support launches and sales

In 2025 the Bake Boss Club released their very own recipe book - Bake Like A Boss At Christmas. Throughout this process, members learnt:

- how to create a digital product

- how to launch a product and what type of prep goes on behind the scenes

- why creating different streams of income can help their cashflow and business in the long run

You could be a part of this for our next Bake Boss Club project!

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