Baking Bosses
Sponsorship Opportunities
About Baking Bosses
Baking Bosses is a fast-growing UK-wide community that supports hobby bakers and baking business owners who want to turn their passion into something profitable and sustainable. What started as two mums baking from home has now become a recognised brand with national press coverage, a loyal audience, and a mission to make business feel simpler, less overwhelming, and far more achievable for bakers across the UK.
Our wider community includes over 15,700 bakers inside our free Facebook group and more than 4,000 subscribers on our mailing list. We focus on real support, clear guidance and a down-to-earth approach that helps bakers build confidence, get visible and grow.
The Bake Boss Club
The Bake Boss Club is our paid membership and the heart of Baking Bosses. It’s where bakers get structured support, weekly training, accountability, templates, business tools and a community that celebrates progress over perfection.
Launched less than four months ago, the Bake Boss Club has already grown to 76 committed members, each of whom is building or growing their own baking business. This audience is highly engaged, invests in business development, and purchases regularly from suppliers who support their growth – which makes them an ideal fit for aligned sponsors.
The Bake Boss Club hosted its first ever in-person day in 2025, which brought together bakers from across the UK. The success of this event has helped us level up our plans for 2026, where over 70 members will attend in person.
Meet Charlotte and Jo
Baking Bosses is co-founded by Charlotte Dodds (Cakes by Oscar) from Gateshead and Jo Coulson (Posticles) from Hartlepool.
We both started our baking journeys during lockdown, learning from scratch, juggling family life and figuring everything out the hard way. We’ve each built our own profitable home-based baking businesses and know exactly what it feels like to start from zero, doubt yourself, and try to navigate the business side without a roadmap.
Our honest, relatable story has helped us connect with thousands of bakers across the UK. More importantly, it’s what drives our mission to create a supportive space where bakers can grow, gain confidence, and run a business they are proud of.
Together, we’ve built a community that values kindness, collaboration and practical business support. And now, through our annual Bake Boss Club In-Person Day, we’re creating experiences that bring bakers together offline – opening the door for aligned sponsors to reach a highly targeted and loyal audience.
We’ve created a small number of sponsorship opportunities for businesses who want to get in front of a highly engaged audience of bakers across the UK. Whether you want full brand visibility throughout the event, a feature across our digital platforms, inclusion in our delegate goodie bags, or the chance to put your products into the hands of bakers who buy regularly, there’s an option to suit every level of involvement. You can explore all of the opportunities in our sponsorship brochure. Click the button below to download your copy and see which package is the best fit for your business.