


Charlotte is the owner of Cakes by Oscar, a home bakery based in Gateshead known for stunning celebration cakes, cookies and branded fondant biscuits. She started her business in 2020 while on maternity leave and quickly grew it into a thriving venture, even making a cake for boyband Busted. With a background in hospitality and HR, Charlotte now combines her love of baking with her passion for helping other bakers build businesses that work for their lives. She’s the down to earth voice behind countless online masterclasses and one half of the team behind Bake Boss Club.

Jo runs Posticles, her successful home-based business in Hartlepool specialising in fondant topped biscuits. She began by experimenting with all sorts of bakes before niching down and finding her sweet spot with biscuits that people can’t get enough of. Jo’s known for her warm, supportive approach and for building one of the UK’s most engaged baking communities on Facebook. As co-founder of Bake Boss Club, she’s on a mission to help bakers grow with confidence and stop feeling like they’re trying to figure it all out on their own.
What will you get
Life time access to the Boss Your Baking Business program so you can work through at your own pace and cherry pick modules
Full knowledge and confidence to start up or improve your baking business to achieve success on your own terms
Access to an online portal of training and resources

"Two lovely ladies with fast amounts of knowledge between them, helpful and willing to share their experiences." - Jaquie Clifford
"I would highly recommend"
Charlotte and Jo shared their combined knowledge which was easy to understand and informative and jargon free
- Sara Peak

"It was perfectly paced"
I felt it was paced perfectly which gave me plenty of time to make notes and ask questions. Both presenters were very approachable and knowledgeable
- Julie Miller

"Extremely informative and helpful"
The knowledge I’ve gained is absolutely amazing and it’s been worth every single penny. Would fully recommend to anyone looking to develop their business further!
- Brodie Colton

Pricing Your Bakes for Profit – Ditch the guilt, stop undercharging.
Costing with Confidence
Book Keeping and HMRC
Streamlining your order process
Creating a menu that works for you
Creating automations - don't worry we make it easy!
Goal setting for bakers
Build a memorable brand (name, colours, vibe)
Set up the essentials
Canva training
Creating Content That Sells – What to post and how to make it engaging.
Social Media for Bakers – Growth & engagement on Instagram & Facebook.
How to Take Photos That Sell – Lighting, styling & editing made easy.
Etsy training
Setting up a simple website - no coding no fuss just a website that works while you bake
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All rights reserved.
Mailing address: Suit 2, Salters House, Salters Lane, Sedgefield, TS213EE
